TikTok, monetisation in Switzerland in 2024

As content creators in Switzerland, you won’t become rich overnight, even though the “Effect Creator Rewards” programme now offers certain effects creators the chance to earn money when their effects are used in public videos on the platform.

 

One of the reasons ?

Switzerland does not yet benefit from monetisation on TikTok, which can frustrate creators looking to generate revenue from their content.

There are several reasons for this delay:

1. Local regulations: Local laws on monetisation, advertising and the protection of minors vary from country to country.

2. Gradual roll-out strategy: TikTok launched its monetisation programme in markets such as the United States and Europe, before extending to other countries.

3. Market size: Switzerland has a small population, so TikTok prioritises countries with more users.

4. Tax complexity: Swiss tax rules make it difficult to manage payments to creators.

5. Data protection: Strict personal data requirements complicate international transactions and the collection of information for targeted advertising.

 

2024 solutions

Alternative solutions for Swiss designers :

1. Partnerships with brands: Collaborations for influencer marketing campaigns such as promoting their products, services, product placement or dedicated videos.

2. Product sales: Sell physical or digital products, such as merchandising, ebooks, or online training.

3. TikTok LIVE & gifts: Receive virtual gifts during streams, convertible to real money.

4. Paid Subscriptions & Exclusive Content: Exclusive access to content via the TikTok Subscription programme.

5. Advertising via the TikTok Ads programme: Creation of ads to generate revenue. Companies pay to serve targeted ads to users, and TikTok offers creators opportunities to generate revenue from these ads.

6. Indirect monetisation via YouTube or Instagram: Generate traffic to YouTube or Instagram, where monetisation is more developed.